Each month, we choose one of our client industries to spotlight and focus on, discussing some of the most popular issues, concerns, and marketing news for that industry. This month, we’ll discuss the landscaping business, a booming business year-round in most areas.
The landscaping industry is huge, employing over one million people around the world, bringing in $82 billion in annual revenues, and growing by 4.8% each year! If yours is one of over 500,000 landscaping businesses across the world, you know that you need to work hard to set yourself apart from the competition. You may find yourself struggling to find good employees to meet the demand for landscaping services in New Jersey or may not know how to capture the best customers. Fortunately, effective marketing can help!
Special Concerns for Marketing in Landscaping
One of the biggest concerns that a good marketing team in New Jersey will discuss with a landscaping company is year-round marketing. Does your landscaping business operate in the off-season? If so, you may already be thinking about this tactic; if not, you may find that customers forget, lose your number, or don’t come back in spring. We have worked with other companies to develop winter services, reminder campaigns, and loyalty programs that keep customers coming back.
Another issue that many of our landscaping clients face is new entrance to the digital marketing world. Many landscaping companies have been around since before the internet took off, and had enough customers built up to last for many years. However, as customer demands change, more and more customers are requesting photos of previous jobs, information about the team and business, and more. Even if your marketing doesn’t seem related to your day-to-day, it can bring you the best customers.
If you are a landscaping professional in need of marketing services in New Jersey, contact Contemporary Media Group today to find out how we can make your company the best in its area!