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August 2018

One of the first lessons that marketing professionals learn while completing their marketing degree is how to create value for the customer. What does this mean, and how can you harness this powerful tool in your marketing? Read on to find out the best advice from the expert marketing team at Contemporary Media Group! What is Value-Marketing? When you market based on customer value, you have to...

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Each month, Contemporary Media Group hosts an industry spotlight, demonstrating the benefits of one of the industries in which we work. This month, we’re focusing on the nonprofit and charitable organization industry (if it can be called that!), as well as key marketing insights we have gathered for this population. Key Facts About the Nonprofit Industry The nonprofit and charitable organization industry is growing daily, with more...

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