Each month, CMG focuses on one of the industry areas of the clients we serve, discussing industry trends, statistics, and key marketing tips to reach your clients. This month, we are discussing the skilled trades, such as painters, plumbers, HVAC, and electricians. Read on to find out key industry concerns and marketing tips for this industry, and check back next month for another feature!
Industry Statistics: Skilled Trades
The skilled trades typically make up anywhere from 5-10% of the workforce in a given area, with more needed in newer or developing communities. This industry was strong until rather recently, with a huge need for employees who are interested in working in this field. Most employees in this field are over 40 now, and employment in the field sharply declines after age 60 due to the high physical demands of the job. This means that this industry is one of the most in-need!
Industry Needs: Employees
For the marketing professional, it is rare to need to work very hard for employees. Fortunately, just as your skilled marketing team in NJ can help you build your organizational strategy, we can also help you grow your workforce. We can help to capture the best benefits your firm offers and turn these into attractive job offers for new entrants to the field, drawing bright new talent toward your business and away from the competition. Our data tracking and analytics can help you see how effective our efforts are over time.
Industry Needs: Effective, Modern Marketing
While sourcing new employees is likely the biggest challenge for the skilled trades, modern, effective marketing is the next. Especially in an industry where younger employees are not as interested, it can be easy for modern trends to be ignored—some of the best skilled trades workers in New Jersey don’t even have a website! Today’s customers demand more than just word of mouth, they demand access at the touch of a screen, and CMG can help you get there.
For your marketing needs in the skilled trades industry, contact CMG today for help.