Should Your Website or App Sport a Holiday Theme? The Pros and Cons

With the holiday season upon us, many of our marketing clients have asked “how can my business celebrate the holidays?” or “should my mobile app have a holiday theme?” As experts in graphic design and marketing services in New Jersey, the team at CMG has quite a bit to say on this—but no clear answer! Read our pros and cons of holiday-themes and make the decision yourself!

Pro: Holiday marketing is fun and exciting!
Con: Holiday marketing may push some customers away.
One of the first things that our marketing customers seek with holiday themed apps or websites is fun! After all, we get bored looking at the same features over and over again, so why not decorate for the season? In some cases, your holiday marketing may push away customers who do not celebrate a specific holiday, or whose religious or spiritual beliefs are incompatible. Instead of focusing on a specific holiday, emphasizing winter holidays, the new year, or just celebrations in general can be a way to include everyone while still providing that holiday spirit!

Pro: Holiday themes can attract more customers and lead to better business performance.
Con: Websites and apps cost money to update.
Like any successful marketing effort, updating your website or mobile app costs money. And then it costs money to take it back to whatever it was! For a firm that is short on resources, this might not be your best option; but remember, you have to spend money to earn it! Many customers are interested in doing more shopping, sending more messages to family and friends, and interacting more with charities and vendors during the holiday season, so this could be the perfect time to net some new customers.

Pro: Change lets you introduce new features seamlessly.
Con: Users don’t always like change.
Thinking about rolling out a new feature on your mobile app? Users don’t usually like change, so introducing changes slowly and intentionally can smooth the process. Small structural changes to your app, such as adding an online ordering button or interactive feature, can go over better with a bigger design refresh.

What’s the right decision? It all depends on the needs of your business! If you’d like to dress up your website or mobile app with a holiday theme, seasonal theme, or just a fresh face, work with the design experts at CMG for a personalized solution!