Web Design Trends of 2017
As my last post described, the first website was published in 1991. There’s no doubt that web design has come a long way since then. This post will describe some of the most popular web design trends that we’ve seen this year.
Over the past few years there has been a huge explosion of technology and web-enabled devices. As a result of that explosion the way websites are built has changed. Designers are now thinking “mobile first” because as of this year there are more people browsing the web from mobile devices than from desktop or laptop computers.
This shift of user preferences has led to two very iconic design techniques that people really seem to like. The first is called flat design. It is often associated with minimalist design, however the two are slightly different. Minimalist gets rid of every aspect that isn’t absolutely necessary. Flat design just eliminates the 3D aspects of the web page, leaving the artistic components and much of the other “unnecessary” content. Take a look at this screen shot of Fostr’s website.
Notice that the design is quite simple, but I wouldn’t describe it as minimalist. The images all look very sharp and all the text is in a very plain font. When you combine a simple design with generic font style it gives the page a very clean and aesthetically pleasing look. This is very important for user experience because the more the users like what they see, the more time they will spend looking at it.
The next design technique is called infinite scroll. The most well known example of this is your Twitter or Facebook feeds. The idea is that when you get to the bottom of the page it automatically loads more content. So instead of having various different pages on your website its possible to just have one page with everything in one news feed-like stream. This technique makes it much easier to navigate a site; it also makes the site load faster which means people will be more willing to view your site.
These two techniques are very beneficial for mobile browsing because neither one requires excessive code which means its easier and faster for a phone or tablet to load the content. Flat design is easily transferred to smartphones and tablets because there are no complex 3D images to load. With the infinite scroll design there is no need to zoom in to find tiny links. All you need to do is keep scrolling until you find what you are looking for.
Both of these techniques revolve around the “mobile first” idea because they transition so well between computers and mobile devices. It took nearly 25 years to get to this type of design but now we are truly embracing the capabilities and limitations of the web across all devices.
Thinking about using one of these techniques for your site? Give us call today to learn more!