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Top Tips to Promote Your Business During the Holidays

The holiday season is here, and if your email box and mailbox look like the ones at Contemporary Media Group, you know that this isn’t just a prime time for gift-giving, it’s a prime time for spending! But how can you make sure that your holiday marketing message gets seen by your customers—and, more importantly, how can you make sure that it is effective at this busy time of year? Read on to find out our top five tips for holiday business promotion in New Jersey.

Be creative. If you want to stand out from the crowd, do so with creativity! Is everyone else doing a BOGO offer this year? Try another marketing scheme. Does it seem like you are overwhelmed with holiday contests? Offer something your customers have never seen before. Novelty sells!

Be silly. Tis the season to be silly! Set your marketing campaign to a cheery holiday tune and sing along. Make up a rhyme to promote your products, even if you have to stretch it a little bit. Embrace your inner five-year old and capture the attention of your customers—people remember good feelings, like laughter!

Be persistent. Repetition works. Yes, repetition. It works! What works… well, you get the idea, but people tend to respond best when they are introduced to an idea at least 3-4 times. This means that you need to start marketing early and keep marketing regularly throughout your holiday marketing campaign in NJ.

Be special. This is a great time of year for special offers and exclusive deals! You know that every other business in your industry will be doing the same, so consider just “how far” you can go with it. Can you get away with taking a loss on a small product or service to gain loyalty? Can your business afford deep discounts during this popular shopping period? By setting yourself apart from the crowd, you can capture the customers that you want.

Be polite. One of the biggest things that turns a customer away from your business in NJ is being rude or insensitive. Don’t “cold-call” clients on the holiday or make strict demands—remember, this is not just a “shopping season” for everyone; many have a deep family, personal, and spiritual connection to the holidays. Showing respect and deference for these traditions places you in a strong position.

Of course, we encourage all our clients seeking marketing services in NJ to continue their regular print, digital, and integrative marketing throughout the holiday season. This can be a great time to get a head start on the competition!

The team at Contemporary Media Group wish you and your loved ones a warm, safe holiday season.

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