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Responsive Web Design

Importance of Mobile Responsive Websites

According to Morgan Stanley, “mobile will be bigger than desktop Internet browsing,” within the next year. That means that it’s now more important than ever to have a website that not only works on mobile platforms, but one that responds to a variety of mobile platforms.

A website that responds to various mobile devices and screen sizes is built around an idea known as responsive web design (RWD). Ethan Marcotte coined the term responsive web design in his 2010 article titled, “Responsive Web Design.” Recently many companies have started converting their basic desktop sites to more complex, universal sites using responsive web design. This type of design allows companies who may have previously had a desktop version and a mobile version to combine the two into one well designed, easy to read site.

Additionally, having a responsive website makes it more likely that search engines such as Google, Yahoo and Bing will find your site in a search result. The algorithms that these search engines use have been programmed to search for sites that are more frequently updated and mobile friendly. So having a responsive site means that not only will people have an easy time viewing your site, but they’ll also have an easier time finding your site. And that means more views, which ultimately means more leads and higher sales for your business.

Responsive web design is becoming more and more important each day. Technology never stops so neither should you… Whether you run a B2B company or a B2C company responsive web design will increase your click-through rates and the time customers spend on your site. This type of design encourages customers to continue reading because of how smooth and fluid the design is; think of it like a good book, you just can’t put it down!

If you are interested in learning more about responsive web design, check out this site and watch the layout as you change the screen size or open it on a mobile device.

Responsive web design is becoming more and more popular as customers preferences change. Many people prefer to travel with just a smart phone and a tablet now so having a site that looks good on all devices is a major part of a modern, successful business.

Do you think a responsive website is just what your business needs? Check out our website at www.contemporarymediagrp.com to learn more about how we can help modernize your website and bring more business to you!

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