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Industry Spotlight: Complementary and Alternative Medicine

Each month, the team at CMG tries to spotlight the industries of some of our customers. This month, we’re focusing on the field of Complementary and Alternative Medicine, sometimes referred to as “CAM.” What’s this industry all about, and how can members market effectively? Read on to find out more!

What is CAM?
Complementary and alternative medicine refers to a wide variety of health-related, but not necessarily medical, professions. These can include, but are not limited to, massage, acupuncture, tai chi, and dietary and nutritional professions. When the treatment is used alongside traditional, or allopathic medicine (what your MD does), it is referred to as complementary. When it is used instead of traditional medicine, it is referred to as alternative. In some cases, your MD and CAM provider work together, representing integrative care.

How many people are in the industry?
In the US, over $30 billion is spent each year on CAM! This translates to about 40% of adults and 10% of children who are benefitting from CAM services. It can be difficult to determine how many employees work in this field, because many who utilize CAM principles are practicing in other fields, such as medicine, psychology, or social work.

How can CAM professionals market effectively?
Just like any healthcare-related marketing, CAM professionals should work with a skilled marketing team to ensure that they are reaching their target market. By securing great graphic design and marketing services in New Jersey, you can reach your clients much more efficiently. You may not be eligible for many health-related referral sources, such as health insurance listings, which makes effective marketing that much more important.

Are there ethical concerns?
While many health professions have clear restrictions and ethical guidelines for marketing, the complementary and alternative medicine field gets a break here. Like any business, you must ensure that you do not misrepresent yourself or your treatments, even when you “know” in your heart that they will be effective. Stick to evidence and make clear promises, and make sure to let your customers know about your training and methods. Being transparent can be helpful when selling your health-related services in NJ.

Whether your business is large or small, new or old, Contemporary Media Group in New Jersey can help you connect with the best resources and clients for success!

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