Are You Creating Value for Your Customers Through Marketing?

One of the first lessons that marketing professionals learn while completing their marketing degree is how to create value for the customer. What does this mean, and how can you harness this powerful tool in your marketing? Read on to find out the best advice from the expert marketing team at Contemporary Media Group!

What is Value-Marketing?

When you market based on customer value, you have to change your priorities. You may think that the goal of your marketing plan is to “sell, sell, sell!” but you need to shift to “engage, engage, engage!” Think about your best friend and why you like spending time with them. It’s probably because they tell great stories, have a good sense of humor, and support you when you need them. Now, if this person showed up every day at your house demanding that you buy their products, wouldn’t you start to get annoyed? When you create value for your customers in marketing, you are being a good “friend” instead of just an annoying “salesperson.”

Should I be Doing This in My Industry?

We’re not mind readers, but we know that you should be doing this in your industry—almost without exception! Some businesses, such as those in prison industry, or the only gas station in hundreds of miles, don’t need to look for customers. For the rest of us, creating a valuable experience through marketing might be the only factor that separates you from the steep competition.

How Can I Create Value for My Customers?

Enough talk, here are some strategies! Here are some of our favorite ways to create value for our clients’ customers through marketing:

• Build an interactive website that people visit for fun and socialization.
• Send out attractive, visually-appealing marketing materials that aren’t headed straight for the trash.
• Share valuable information that anyone can appreciate about your trade or industry.
• Offer special savings and coupons.
• Share stories and images that people want to share.

Ready to get started? Try these great tips, or contact Contemporary Media Group for a customized, value-driven marketing solution.